A few posts back, I mentioned that you should start your own email list. This is essential, but what is even more essential is not abandoning the subscriber at the sign-up stage.
Email subscribers have a very short memory. They sign up for your freebie, then move on to something else. So you have to stay fresh in their memory, otherwise the next time you send an email, they are going to automatically mark you as spam.
This is why an automation sequence is so important. Sign up for an email service that offers automations, such as Mailerlite or SendFox. You can then write a series of emails to the subscriber, and specify when each one should go out.
The first couple can be in the first week, but then you should scale it back to once a week or once every fortnight. You don’t want to annoy them. Wait a couple of weeks after the first week, and then automate an email to go out asking for an online review for your freebie.
Email automation is such a fascinating thing that I could talk about it for hours. You can set conditions for every conceivable situation – those that opened an email get one email, those that didn’t open an email get another email. Those that unsubscribe get one final email, trying to persuade them to reconsider. It’s such an underused thing that, once you start using it, you’ll wonder how you managed to live without it. I’ll be going into much deeper detail on this subject in the near future.