Self-Publishing Strategy For Serious Authors

Build A Profitable Publishing Business — Not Just Another Book

I help independent authors grow readership, improve royalties, sharpen their positioning, and turn publishing into a real business. Turning books into valuable business assets. Using systems to scale your publishing business and increase profits.

No fluff. No guru nonsense. This is practical strategy from someone who has actually done it themselves.

Mark O'Neill
Publishing strategy

You Don’t Need More Writing Advice

You need someone who has actually done it: set up the publishing company, built the catalogue, tested the markets, made mistakes, paid the idiot tax, and figured out what moves the needle.

Most authors obsess over craft while ignoring the commercial machinery around the book: positioning, covers, metadata, series structure, read-through, pricing, Amazon visibility, translations, mailing lists, websites, and long-term traffic assets.

My sessions are for authors who want practical, commercially useful strategy — not motivational fluff.

Work One-On-One With A Bestselling Author and Publisher

I’ve built an independent publishing business across multiple books, multiple series, multiple pen names, and multiple languages.

This is not theory from someone who read three blog posts and discovered Canva yesterday. It's real-life actionable advice.

30 Books Published Under My Name
21 Books Published Under 3 Aliases
1M+ Monthly KU Page Reads
4 Foreign Languages & Markets

What One Good Strategy Session Can Fix

A strong session should leave you with clarity, priorities, and actual next steps — not a warm fuzzy feeling and a PDF full of recycled guru bollocks.

Revenue Diagnosis

We look at where your author business is leaking money: weak read-through, poor conversion, confused series architecture, bad pricing, invisible backlist, or metadata that tells Amazon absolutely nothing useful.

Amazon Positioning

We examine titles, subtitles, categories, keywords, blurbs, covers, reader expectations, and whether your book is actually positioned for the market you think you are targeting.

Backlist Strategy

Your backlist should be an asset, not a graveyard. We can look at box sets, relaunches, internal links, series funnels, pricing, translation potential, and how to make older books work harder.

Author Platform

Websites, SEO, mailing lists, reader magnets, analytics, landing pages, and owned traffic. Boring? Sometimes. Powerful? Absolutely. This is where amateurs and operators start to separate.

Translation & Expansion

Foreign markets can be powerful, but only if approached strategically. We can discuss which books to translate, which languages matter, sequencing, costs, risk, and realistic upside.

Publishing Roadmap

If you are overwhelmed, we turn the chaos into a plan: what to publish next, what to fix first, what to ignore, and what is probably wasting your time and money.

The Self-Publishing Machine

Not Ready for 1-on-1 Consulting? Start Here.

If you’d rather work through the system yourself first, my book The Self-Publishing Machine shows you exactly how to build a $100/day self-publishing business.

This is the same framework I use with consulting clients—covering series structure, covers, blurbs, ads, backlist strategy, and the systems that actually drive revenue.

If you want to take your time and implement it yourself, start with the book.

If you want faster results—and direct feedback on your books—we can apply it to your catalogue in a single session.

What Satisfied Customers Say

Liam

Liam

Publisher
★★★★★

"Mark ripped apart my entire publishing plan in under ten minutes right in front of me - and rebuilt it. The guy thinks in algorithms."

Axel

Axel

Author
★★★★★

“I've always wanted my own book published, and now it's a reality, thanks to Mark's invaluable advice and help.”

Lisa

Lisa

Publisher
★★★★★

“Working with Mark was like getting my own agency, minus the suits and the empty promises. He left me speechless and motivated.”

Eric

Eric

Author
★★★★★

“Mark is a Scottish madman with a laptop and no patience for inefficiency and bullshit. He gives it to you straight."

Fran

Fran

Author
★★★★★

“Every time I talk to Mark, it’s like having Gordon Ramsay yell business strategy at you. I can highly recommend Mark!"

Maxine

Maxine

Author
★★★★★

“Brutally honest, practical, and specific. Exactly what I needed to pull myself out of my slump and self-pity. Mark's sessions paid for themselves within a month."

Ready to Boost Your Publishing Revenue?

  • A 60-minute one-to-one strategy session on Zoom
  • A thorough analysis of your current publishing setup
  • A practical action plan
  • Very blunt feedback with no motivational fluff

Due to time demands, I currently only take a limited number of consulting calls per month. So don't wait to book your slot. Once the speaking slots are gone, they're gone.

Clients must have an active KDP account and be prepared to share their screen.

Mark O'Neill
$199/hr
Only 1 Advisory Slot Remaining this month.